Men Expert Vita Lift Anti-Wrinkle & Firming Moisturizer is for men who are 40+ and concerned about wrinkles, sagging skin, or loss of firmness. Fortified Pro-Retinol A, a form of Vitamin A, helps reduce wrinkles and sagging skin while firming up your face and neck. Active Defense System (ADS) is our patented system that protects your skin against irritation, so you’re less likely to get redness, burning, or tightness. • Reduces wrinkles and firms skin • Pro-Retinol A • Soothes Razor Burn, All Day Hydration • Moisturizing Apply twice daily to clean skin on face and neck. For external use only. Avoid contact with eyes. Discontinue use if signs of irritation or rash appear. Keep out of sight of children.